Bio of Stephen King essays

Bio of Stephen King essays Stephen Edwin King Thesis statement: Stephen king was an ambitious writer, who followed in the footsteps of his father. Stephen Kings life begins on September 21,1947. To, father Donald King and mother Ruth Pillsbury King. Stephen is the second son, their first son is David king. When Stephen was around two ,his father walked out on them leaving their mother with two boys to raise on her own. That didnt stop Stephen from inheriting his dads ability to write. When they moved to Durham, Maine in 1959 Stephen and his older brother David made a discovery that would change their live and the worlds forever. The King brothers found their fathers box full of his paperback books. They were not just any books, their fathers taste ran to science fiction and horror. His son Stephen devoured the books. At the age of nine Stephen king started writing. He started writing for his Aunt Gert, who paid him a quarter for every completed story. When he stopped writing for his aunt, he wrote one-page stories with a childhood friend named Chris Chesley, and stories by himself as a teenager and when he was 16 years o f age he wrote a 50,000 word science fiction novel titled The AfterMath. He even wrote when he was getting a degree at the University of Maine for the college newspaper. In 1967 he made he first professional sale to a long-forgotten, occasionally wonderful magazine titled Startling Mystery Stories which brought his story, The Glass Floor. King continued to write even after graduating from the University of Maine in 1970. King got a job teaching English at Hampden academy. Married to his college sweetheart, Tabitha Spruce, and their birth of their first child in 1971. And still he wrote. In 1973 king wrote the book entitled Carrie and it was published a year later. Things begin to change for Stephen, he wrote The Shinning, Salems Lot, and a collection of short storie ...

Hitting the Nail on the Head

Hitting the Nail on the Head Hitting the Nail on the Head Hitting the Nail on the Head By Maeve Maddox Somewhere, in an email or on Facebook or on a news blog, I saw this: But she hammered the head on the nail with this quote. How odd, I thought. Shouldn’t it be, â€Å"she hammered the nail on the head†? A Google search brings up 683,000 results for â€Å"hit the head on the nail† compared to 1,580,000 for â€Å"hit the nail on the head.† The phrase â€Å"the head on the nail† registers on the Ngram Viewer, but barely, compared to â€Å"the nail on the head.† The earliest citation of the expression in the OED is dated 1438. It’s not so easy to hit a nail squarely on the head. For that reason, â€Å"to hit the nail on the head† is a term of approbation. Figuratively, people who hit the nail on the head succeed in accomplishing what they are aiming for. Most of the examples I’ve found of the reversed idiom have been in readers’ comments, but I have found a few in presumably professional writing. For example, this one, with inexplicable hyphenation, is from a technical review: You have to remember though that Apple may or may not be upgrading the iPad again before the end of the year (this comes from John Gruber a known Apple pundit that tends to hit-the-head-on-the-nail when it comes to Apple rumors). A site dedicated to test preparation has this topic header: SAT Improvement or Hit the head on the nail This one is from a sports blog: These commercials are coolbut rarely do they hit the head on the nail of a player like Nike has done with these Calvin Johnson, P. Diddy advertisements. I found one example in which the reversal seems intended to be humorous: I could try for a long time to hit the head on the nail (as one of my writing students once said)- Writing advice site A review of the film Fifty Shades of Grey includes the following bit of dialogue: Christian – Have you been drinking?   Ana – Yup, you hit the head on the nail. It could be that this reversal is the result of Ana’s alcohol-impaired thinking. Changing â€Å"hit the nail on the head† to â€Å"hit the head on the nail† is jarring, to say the least. Writers who wish to be taken seriously will avoid doing it. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Expressions category, check our popular posts, or choose a related post below:How to Format a US Business Letter36 Poetry TermsPresent Participle as Adjective

Social Contract Theory Research Paper Example | Topics and Well Written Essays - 1500 words

Social Contract Theory - Research Paper Example The social contract theory examines the notion of political legitimacy, which states that human beings have no ultimate right to exercise power over each other until the parties involved have mutual consent in an agreement (Rawls 223). According to the social contract theory, a natural basis for morality can be provided by the need for social order. The interaction between people forms the basis for certain incentives within the social system, which determine the peaceful coexistence between people in society. Social contract theory calls for the formation of certain agreements and follows some fundamental rules while at the same time treating each other with a lot of respect. Based on the social contract theory, humans find it beneficial to enter into some form of social contracts that will guide their moral judgments. Without such a contract, people would not exist peacefully as their interaction with one another would be disorderly (Rawls 225). The social contract theory also holds the view that the political, social, and moral obligations of a person largely borrow from the agreements they have made in their society. The modern political and moral theory is related to the social contract theory. In a nutshell, the social contract theory mainly focuses on the consensus that should emanate from explicit consent between several players in an agreement. The consent should be between people who reason properly and no one should be coerced to enter into an agreement. Social contract theorists, such as Jean-Jacques Rousseau, strived to explain consensus with his explanation of the â€Å"general will.† For Rousseau, the social contract theory involves entering into a contract based on the collective interest of the entire group rather than focusing on the interests of a few individuals. The will of an individual should be appropriated with the interests of the entire group so as to

Model in the projection of equity portfolio Essay

Model in the projection of equity portfolio - Essay Example Company owners, executives, as well as all stakeholders assess various aspects in strategic planning and analysis of uncertainty using modeling techniques. Using financial modeling, various stakeholders can engage in calculated risks and as such minimize failure dangers while at the same time keeping client rewards at optimal levels. The aim of literally any investment analysis is being able to come up with appropriate investment decisions and even advice others on the best ways in making their investment decisions. Consequently, there exists an inextricable link between equity analysis and management of equity portfolio. Nonetheless, even for those with sufficient comprehension of equity analysis, there are a number of mechanical portfolio management elements which need to be addressed prior to construction and running of the respective equity portfolios. As exercised with professionals, real-life application of hypothetical investment ideas involves looking beyond expertise and one ’s training levels. More often than not, managing a group of portfolios incorporates comprehensive detail attention, computerization of the information, as well as embracing the need for administrative effectiveness. Generally, the mechanics of portfolio management and more particularly projection of equity portfolios require a comprehensive and more object-oriented approach. In essence, managers who look after equity portfolios have to make a choice as to whether or not they adopt a given approach in management of the respective equity portfolios (Onyango, 2003, pp. 45). Investment firms often have strict defined parameters which they make use of in stock selection and general management of their investment. Background information In the recent past, managers and many other stakeholders have taken to portfolio modeling. Portfolio modeling has come to occupy a central place in the business landscape. Whether one is running a single portfolio or lots of them in a single equity investment product, style construction and maintenance of a portfolio model is a common procedure in management of equity portfolio. More often, portfolio models acts as the standards upon which individual portfolios are equated. In general, the managers of a portfolio assign a weighting percentage to each stock in the model of the portfolio after which individual portfolios are further modified to match against the assigned weighting mix. Usually, computerized portfolio models assisted by software such as Excel, SPSS, and matlab, among others. As an example, after running a mix of corporation analyses, departmental analyses, as well as macro-economic analyses, a manager make a decision as to whether or not to own a substantial weight of a specified stock. In essence, models help in obtaining of portfolio efficiency with regard to portfolio analytics. With models, a portfolio manager may need to get an understanding of may be 30 or 50 stocks owned in similar ratios in the entire po rtfolio, instead of 100 or 250 stocks owned in different ratios in over a thousand varying portfolio accounts. Analyzing 30 or 50 stocks can be easily applied to the entire portfolio by altering weights in the model of portfolio over a specified time. What makes portfolio models outstanding is that as the individual stocks vary with time, a portfolio mana

History of Russian Thought Essay Example for Free

History of Russian Thought Essay Russian political and social thought remains a mystery to many historians, often insisting that Russia neatly follow western European categories of development and thought. Rejecting this odd sort of Euro-centrism is the first task of the intellectual historian, and from this point of view has Walicki made his career as the west’s premier historian of Russian political theory. Given the fact that this book is 467 pages, it is not this review’s intention to summarize the contents of this work, but rather to concern itself with method and the approach to this complex and ill-understood subject. A good place to start might be the basic class distinctions in Russian society. It is no accident that the book begins with two highly related objects: the rise of â€Å"enlightenment† thought under Catherine II (the Great) and, concomitant with this rise, the development of an elitist, aristocratic opposition to the crown. This start of some sort of Enlightenment-based criticism of monarchy derives both from western sources, that specifically of Montesquieu, as well as ancient Russian sources, that specifically of the ancient boyar duma, or elite assembly of the land. Hence, the stage is set for the remainder of the book: the constant fluctuation, often confusing, between modern, western models of political critique pleasantly seasoned with large doses of ancient political institutions. It is never made clear, and it is likely impossible to make clear, which element took center stage, the â€Å"west† or the ancient institutions. Among the Russian Slavophiles, major critics of Peter the Great and his western reforms, it is made clear. The Slavophiles, a specifically mystic, and Christian movement, almost Rousseauian in its basic social theory, based their approach on the criticism of the crown on the ancient Russian institutions of the peasant commune, the boyar Duma and the ancient piety of the Russian Church. Hence, early on, Walicki crates a typological distinction that defines the entire work: that between the more or less western-style, liberal rejection of monarchical absolutism, and a more peasant-based and communal criticism of the centralization of royal power. Neither approach rejects monarchy per se, but they criticize the development of the Petrine state, that is the centralized, expensive, militarized and bureaucratic absolutism introduced into Russia by Peter the Great as incompatible with Russian traditions. In terms of this typology, the most extreme of the first group might be the Decembrist movement, especially in the radical masonic societies of Paul Pestel. Unlike many historians, Walicki refuses to ignore the powerful part played by Masons in 18th and 19th century Russian history. The Decembrists, like nearly all opposition movements in the mid 19th century, was both Masonic and aristocratic, having few roots among the common people. Ultimately, Pestel rejected monarchy altogether, demanding an aristocratic based popular assembly elected by full and universal suffrage without property qualifications. He promised Poland its independence, and even became the first Russian Zionist, holding that Jews who refused to assimilate into the new Russia would be sent to Palestine to create a new Jewish nation with government assistance. He was joined in the revolutionary effort by the Society of United Slavs, also aristocratic and military based, who fought with Pestel over ideological concerns, chief of which was the place of old Russian institutions in the new society. The United Slavs, slightly less radical then Pestel’s organization, sought to base the new democratic order on the old Russian institutions of the duma and collective farming arrangements. Now, while the Decembrists ultimately failed, largely due to internal divisions and their lack of understanding of Russian conditions, the real significance of these movements was to give the aristocracy a public program run by semi-secret organizations, in the Decembrist case, military societies. The very fact that these groups were wealthy and aristocratic proves their limitations, and does show, as Walicki insists, that there is no distinction between class and political ideology, since political ideology was largely dictated by class status, at least in the sense that Russian nobles viewed themselves as heir to old Russia rather than to Petrine Russia. But just what they meant by â€Å"old Russia† is another story, and itself is a powerful subtext to this work. The approach to Freemasonry in Russia is worth a review in itself. Rarely dealt with in a serious way, the Masons are depicted by Walicki as the last refuge of the old aristocracy both accepting and rejecting the western Enlightenment. The failure in this otherwise excellent section is whether or not the public statements of the Masonic organizers were truly the belief of the order, or were simply exoteric utterances of the â€Å"initiated† speaking to a â€Å"backward† society. Nevertheless, Masonry (and Walicki holds that these were mostly funded by foreign sources) became a sort of pseudo-religion for the alienated old aristocrats long pushed out of power by the distant, upstart Petersburg bureaucracy. It is clear that the Masons were strictly clubs for the wealthy, sought to usher in a new â€Å"golden age† of history and looked down upon finance. These rather odd confluences of ideas simply tell us what little the Masons ere willing to speak about in public, or, even more, the fact that the aristocracy was using Masonry to challenge the organization of the Petersburg bureaucracy. Either way, masonry was a means whereby the old aristocracy could organize their forces and pool resources, but whether there was a political program that was basically agreed upon is another matter. Pestel’s group came the closest. It is rare that the western Enlightenment is imported wholesale into Russia. In fact, Pestel is an exception in that regard. At first, the famed Russian polemicist Peter Chaadaev held that western Europe should be imported to Russia, since, as he became famous for saying, â€Å"Russia has no history. Chaadaev made himself infamous in Russia by holding that there was no â€Å"Russian history† until Peter the Great made elite Russia European, slyly assuming that historical nations are European, technically advanced and based on baconian scientific models of administration. But his fascination with such things faded early on in his career, as both the revolutionary fervor of France and the dominance of the bourgeois repelled him. For Chaadaev, â€Å"Old Europe† was that of the medieval aristocracy rather than the modern, revolutionary bourgeois. Later figures like Alexander Herzen began their own careers with the same approach, only to actually live in England and France in exile, eventually returning to Russia with a loathing for European fashions and political ideologies. But all of these distinctions can be brought under our original methodological heading: the aristocratic opposition to the crown and the forms that this upper class agitation can take. The problem with this approach is that it leaves out the peasantry as a politically active part of the population. The fact that Walicki has no reference to the Old Believers and their strict, Russian Orthodox anarchism that numbered about 20 million followers by the middle of the 19th century is a major, glaring fault in the work itself. But, without saying so explicitly, this work seems to revolve around the aristocracy and the modes that their opposition to the Petrine state took over time. But the positive side to this approach is that it proves, contrary to typical courses in political theory, that radicalism in Russia was an upper class phenomenon and had few roots with the peasants, who were inclined to the Old Belief. Class status here meant that the higher one found oneself in the economic or aristocratic hierarchy, the more you were inclined to oppose the state (which itself, was based on a service bureaucracy rather than the old aristocracy) and the more one was to lean to radical theories of either economics or politics. The smattering of detail this review offers seeks to suggest that the aristocratic splits in Russian society are responsible for the development of its political ideas. Even more, if a thesis of this work can be found, this is likely it. Masonry, materialism, communitarianism, and even Marxism (though much later) all stem from the various battles among aristocratic and otherwise upper class factions. What they had in common was that they were wealthy, urban and sought to bring about a semi-utopia by force and revolution, bringing the â€Å"dark masses† to a â€Å"true knowledge† of their destiny and social importance. Hence, all of these movements opposed the monarchy in one sense or another. With very few exceptions, these movements all began rather enamored with western ideas, only to be repelled by them once actual contact with westerners became a fact. But the enlightenment was not rejected, only dressed in Russian clothing. Only the Leninists broke this mold, importing Marxism from Germany with few modifications, without the slightest concession to Russia as a cultural entity. The very fact that Leninism was so bizarre in Russian history shows how alien it was from currents of even the most radical thought in Russia and hence, how it was forced to impose itself by violence. What seems to link all Russian radical ideas together is that they were not Leninists, in the sense that they all looked to Russian tradition for the germs of radical institution-building. Hence, one can conclude by holding that Russian radicalism sought to build enlightenment ideas on old Russian institutions. A project destroyed by Lenin, largely never to be revived.

Anti-Semitism in The Merchant of Venice :: Merchant of Venice Essays

Anti-Semitism in"The Merchant of Venice" Anti-Semitism in "The Merchant of Venice" Throughout the play, "The Merchant of Venice" William Shakespeare portrays anti-Semitism through many of his characters. Audiences today may interpret the play to be offensive, where as people of Shakespeare’s time would have accepted the play as part of everyday life. The majority of London’s population at the time was anti-Semitic because there were very few Jews living there. Shakespeare’s "The Merchant of Venice" supports anti-Semitism actions and thoughts and therefore it is an anti- Semitic play. Anti- Semitism is demonstrated very strongly through the character of Antonio. It is clear that Antonio is prejudice towards Jews. Shylock confronts Antonio for spitting on his gabardine, calling him a ‘dog’, and scolding him in the Rialto about his moneys. Antonio replies with, "I am like to call thee so again, To spet on thee again, to spurn thee, too"(1.3.140-141). Antonio does not deny his actions and instead of apologizing he says he will do them again. He does not hold back his feelings for Shylock and in a broad sense his feelings toward Jews. In the second act, Launcelot is debating whether or not he should seek a new employer. His problem is that he works for Shylock, who is Jewish. Launcelot thinks to himself, "Certainly the Jew is the very devil incarnation" (2.2.24). Eventually, he decides to run away from Shylock rather than continue working for a Jew. He then presents the argument, "I am a Jew if I serve the Jew any longer" (2.2.104) to his father. Before accepting the new job, Antonio discusses the matter with his father and reminds himself that Bassanio is much poorer than Shylock, b ut that he would much rather work for a Christian than a Jew. Lorenzo harshly insults Shylock when he tells Jessica that if her father ever makes it to heaven, it is only because Jessica converted to Christianity and that is portrayed through the line, "If e’er the Jew her father come to heaven, It will be for his gentle daughter’s sake" (2.4.36-7). Lorenzo describes Jessica using the word gentle. The word gentle in Shakespeare’s time can also be pronounced gentile which means against Judaism. In this quote and later on in the play through the line, "Our house is hell, and the, a merry devil"(2.3.2-3), Shakespeare is informing the reader that Jessica dislikes her father and that the house she has lived in with him is hell.

Marketing Mix Essay

Introduction Marketing Mix is a major concept in modern marketing and involves practically everything that a marketing company can use to influence consumer perception favorably towards its product or services so that consumer and organizational objectives are attained, i.e. Marketing mix is a model of crafting and implementing marketing strategy. In this assignment, I will discuss the major marketing mix variables as classified by Prof. E. Jerome McCarthy which are: i. Product ii. Price iii. Place (Distribution) iv. Promotion. Throughout the assignment I will prefer to use my reference to Sony Corporation. I will refer to this company how it has diversify its market products, the price range, places for distribution and the promotional strategies they have used to promote their products. SONY Corporation In Brief Sony Corporation is a multinational conglomerate corporation headquartered in Tokyo, Japan, and one of the world’s largest media conglomerate with revenue of US$88.7 billion (as of 2008) based in Minato, Tokyo. Sony is one of the leading manufacturers of electronics, video, communications, video game consoles and information technology products for the consumer and professional markets. Its name is derived from Sonus, the Greek goddess of sound. Sony Corporation is the electronics business unit and the parent company of the Sony Group, which is engaged in business through its five operating segments—electronics, games, entertainment (motion pictures and music), financial services and other. These make Sony one of the most comprehensive entertainment companies in the world. Sony’s principal business operations include Sony Corporation (Sony Electronics in the U.S.), Sony Pictures Entertainment, Sony Computer Entertainment, Sony BMG Music Entertainment, Sony Ericsson and Sony Financial Holdings. As a semiconductor maker, Sony is among the Worldwide Top 20 Semiconductor Sales Leaders. The company’s slogan is Sony. Like no other. SONY Products The first market mix element is Product. A product is anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a need or want. Product decision normally base on brand name, Functionality, Styling, Quality, Safety, Packaging, Repairs and Support, Warranty, accessories and Services. These product attributes can be manipulated depending on what the target market wants. Also, customers always look for new and improved things, which is why marketers should improve existing products, develop new ones, and discontinue old ones that are no longer needed or wanted by the customer. Sony has a variety of products ranging from electronic devices, games and entertainment. So, briefly Sony products can be categorized in the following major product categories: i. Television and Projectors: Bravia LCD TV, CRT TV, Home theatre projector, Business Projector, Public Display Panel. ii. Home video: Blue-ray disc player, DVD player, DVD portable player. iii. Home Audio: Hi-Fi Systems, Home audio accessories. E.g. Digital media port. iv. Home Theatre system: DVD Home Theatre System, Home Theatre Component System, Home Theatre System Accessories. v. Digital Photography: Digital SLR, Cybershot Digital Camera, Digital Photo Printer, Digital Photo Frame vi. Hand cam video camera: Handycam high definition video Camera, Handycam Standard Definition Video Camera, Handycam Accessoriesiv, Digital Photo Printer, Digital Photo Frame. vii. Computer Peripherals: VAIO laptops and computers, VAIO accessories, Business Projectorsiv, Memory Stick. viii. Portable Audio: Walkman mp3 series, CD Walkman series, CD/Radio/Cassette player, Radio, Voice recorder, Audio Accessories ix. Game: Playstation 3, Playstation 2, PSP (Playstation Portable) x. In-Car entertainment: Xplod CD receiver, Xplod in car visual, Xplod Cassette receiver, Xplod Amplifier, Xplod Speaker/Subwoofer xi. Mobile phones : Phones, Phone Accessories. xii. Storage and Recording media: Memory Stick, USB storage media, Data storage media, Video Storage media, Audio media, Storage media, Professional media. xiii. Battery and Charger SONY Promotion Brief Introduction: Promotion is a key element of marketing program and is concerned with  effectively and efficiently communicating the decisions of marketing strategy, to favorably influence target customers’ perceptions to facilitate exchange between the marketer and the customer that may satisfy the objective of both customer and the company. A company’s promotional efforts are the only controllable means to create awareness among publics about itself, the products and services it offers , their features and influence their attitudes favorably. Advertising: SONY has advertised its products through many different ways and media. Through TV we have seen different advertisements of its products such as Bravia televisions or Sony wega TV. Sony also advertise its products by targeting those favorable television programs, like sports, series and also it has its own channel called Sony TV channel. Sony uses some events like Miss India2008 to promote its products. Also, Sony has advertised its games like Playstation 3, Playstation 2 and PSP using sports like football in England premiere league. Through newspapers like Times of India, Sony has advertised a wide range of products it offers to its customers. And also through Posters a message has been sent to a lot of people to be aware of the products which Sony offers. Sony also uses direct – response advertising. This is type of advertising that encourages the consumer to respond either by providing feedback to the advertiser or placing the order with the advertiser either by telephone, mail or the internet. Such advertising is done through direct mail or catalogues. Sony incorporates co-operative advertising in its advertising process. Sony corporation provides the dealers (e.g. Sony World) with the materials and guidelines to develop ads for print, television or radio commercials. This ensures that message is in line with, what the manufacture wants to communicate. The company and the dealers usually share the media costs and hence, the name ‘co-operative advertising’. Sales Promotion: Sales promotion is a marketing discipline that utilizes a variety of incentives techniques to structure sales – related programs targeted to customers, trade, and/or sales levels that generate a specific, measurable action or response for a product or service. Sales promotions for example includes free samples, discount, rebates, coupons, contents and sweepstakes, premiums, scratch cards, exchange offers, early bird prizes, etc. Sony has promoted its products through different sales promotional  strategies. For example after the release of the Sony BRAVIA television sets, Sony promoted them by earl bird prizes by saying that all BRAVIA full HD LCDTVs purchased during July 2008 and registered within two weeks of purchase qualify for a Bonus Playstation 3 as long as the customer claims is one of the first35,000 received and validated by Sony. Also Sony has promoted its Sony Ericsson P1i phones by including a scratch cards which gives the customer the offer to download 10 free software application for that mobile phone. Sony Ericsson has also promoted its Sony Ericsson K550i Mid-Range Cyber-shot Phone that if you buy it you get a free Bluetooth headset with one year manufacturer’s warranty Public Relations and Publicity: Public relations is a broad set of communication activities employed to create and maintain favorable relationship with employees, shareholders, suppliers, media, educators, potential investors, financial institutions, government agencies and officials and society in general. Through its website, Sony corporation has its provided contacts for those customers who will be in need of any information from the company. In this way Sony can create a mutual relationship with its customers and ensure that it serves the wishes and demands of its customers. SONY Place (Distribution) Decisions with respect to distribution channel focus on making the product available in adequate quantities at places where customers are normally expected to shop for them to satisfy their needs. Depending on the nature of the product, marketing management decides to put into place an exclusive, selective or intensive network of distribution, while selecting the appropriate dealers or wholesalers. Sony being the company which positions itself as a seller of durable and high-end products, it is practicing selective distribution of its products from the selective dealers i.e. SONY World. Apart from this there are grey-markets in India and other countries where a practice of intensive market coverage is practiced, and the products in these kind of markets normally do not posses all the features and benefits which Sony offers e.g. warranty and guarantee. Sony distributes its products in various channels. It uses Zero-level channel, one level channel  and two-level channel. In India, Sony has used the method of one-level distribution channel. This means that, customer buy their Sony product from the retailers recognized by Sony, and these retailers buy the products directly from the company itself. SONY Price Pricing decisions are almost always made in consultation with marketing management. Price is the only marketing mix variable that can be altered quickly. Price variables such as dealer price, retail price, discounts, allowances, credit terms etc. influence the development of marketing strategy, as price is a major factor that influences the assessment of value obtained by customers. Customers directly relate price to quality, particularly in case of products that are ego intensive of technology based. Sony being a company which emphasize product quality, it tends to sell its products with price range from moderately-high to high-prices, depending on the use and the targeted customers. For example, Lets consider Sony series of VAIO laptops. Sony has tried to categorize the laptops according to style, user, purpose, mobility and performance, and each a corresponding price. The laptops sold by Sony in India include a series of Sony VAIO, this are VAIO SR, VAIO FW, VAIO tokage, VAIO CR, VAIO NR, VAIO TZ and VAIO SZ. VAIO SR, boast on the excellence in mobility and perfection in performance. This laptop was designed for businessmen and its price is around Rs. 75,000/ VAIO FW, boast of theatrical experience and world class performance. This model was designed mainly for home user or casual user of laptops who aims on media playback. The price of it is around Rs. 80,000 and Rs.1,25,000. VAIO CR, boast on style and texture. Depending on the configuration, the prices are from Rs. 40,000 to Rs. 65,000. VAIO NR, boast of natural, chic design. It was designed to meet customers ambiance and lifestyle. For this reason the Sony corporation has decided the price of the laptop to be Rs. 40,000 and Rs. 50,000 depending on the configuration. VAIO TZ, boast of elite lifestyle, and high class performance. This laptop was designed purposely for business as it is light weight, high processing speed, and flash memory storage and longer backup power. For all this facts Sony has priced it to be between Rs. 1,15,000 and Rs. 1,40,000.VAIO SZ, boast of premier mobility and executive excellence. This laptop was  developed by Sony to target executives and business people who are mobile. The laptop is fitted with hybrid hard disk drive and motion eye camera and Bluetooth compatible headset with applications for increasing mobility and video conferencing. It’s price is about Rs. 1,24,000