QUALITY FROM THE CONSUMER'S PERSPECTIVE Essay Example | Topics and Well Written Essays - 4000 words

QUALITY FROM THE CONSUMER'S PERSPECTIVE - Essay Example The research proposal has brought out the definition of terms like ‘quality’, and ‘quality and customer’s perspective’. The variables that influence the perception of quality have been discussed. The concept of boutique hotels has been discussed briefly after which information about the smaller hotels has been brought out. The research method and approach has been discussed at length and the questionnaire formulated based on the information about quality and perception of quality by the customer. Both primary and secondary data would be collected and the research design has been discussed. The service sector and the smaller hotels have been chosen because this could help the hotels to change their marketing strategies and adopt a long-term approach. Achieving quality has become a global issue as more and more organizations attempt to enhance quality of their product or service offerings. To day in any sector, in any region, it is not enough to provide good quality product or service. Quality is not perceived as a strategy and not merely to make profits. The quality has to be measured from customers’ perspective and this requires understanding the requirements, expectations, preferences and experiences of consumers (Stern et al. 2003). Quantitative and qualitative feedback from consumers is a critical component as it helps the managers and decision-makers to assess their strategy and improve performance. The Malcolm Baldrige National Quality Awards (1999) advocates strong quality focus within all processes at all levels and it has now been recognized to apply equally to service enterprises including tourism and hospitality, healthcare and education. The hospitality industry has been trying and vying to attract repeat customers and for this they need to have a quality approach to customer needs and expectations. This suggests that customer’s perspective could guide the industry in enhancing the services. Douglas

COMMUNITY PROJECT PAPER Statistics Example | Topics and Well Written Essays - 2500 words

COMMUNITY PAPER - Statistics Project Example There are major topography figures in the location and one of them is the great hill of Maryland that one has the ability of seeing as he enters the town. There is also a river that flows right in the middle of the town and acts as a symbol of unity for communities that dwell in that location. The housing of the area is another factor to put in mind. The structures put up in the city are apartment building with the likely possibility of about 10 families per building. However, as one goes deeper into the city, there are bungalows erected by individual people and their families. The sanitation in the entire street is appealing seeing as there runs a draining system all through the town and in all major buildings except for some that share a drainage system. There are numerous safety factors in the environment that ensure that people do not get into any complications as they run their day to day lives. One of the safety factors to recognize is the presence of speed limit signs to avoid accidents and street lights to keep people safe from mugging at night. The source of water for the community is the river that runs downtown. This river runs into a lake where a reservoir then holds the water for pumping purposes. As stated earlier, the sanitation of the town is rather very effective. This is from the fact that the drainage system is well maintained by the city council and there are no cases presented by the local communities with regard to the sanitation. There are numerous nuisance factors in the society that make it rather hard for people living in that location. One of them is street gangs that have a history of shooting innocent people during their gang wars and also making it very hard for people to live peacefully in the area due to violence and robbery. The potential for disaster in the location is another factor that one ought to look at keenly in an effort to understand the location even better. The fact that